With the launch of the first of its ‘Style Trends’ segment, Kering takes us on a journey into the future with the very first of its fashion forecasts. The report covers all of the main elements in fashion, from women’s clothing through to men’s wear and lingerie, to provide an insight as to what will be the current styles and trends for each of these segments. It looks at which fabrics are the most popular and where the current fashion trends are strongest. However it is not just a popularity check, with the report going into colour and style specifics as well. This makes it easier for consumers to understand exactly what they need to look for when buying clothing or accessories.
The Style Trends report is available for free on Kering’s website and is also available on other popular websites, such as Zara. As with all of Kering’s fashion forecasts, it can be a great companion piece to the many other comprehensive fashion guides that the brand offers. For instance, the Style Trends 2021 report provides a clear explanation as to why certain materials, colours and cuts are more popular than others when it comes to particular categories. This makes it easier for customers to choose what they want, without having to spend too much time doing research themselves.
There is plenty more to the brand’s fashion forecasts, including Fashion Design Week which takes place every year. The reports also go into more detail about the many different aspects of fashion design, including the history of trends and how they impact modern clothing. It looks into the impact of celebrity fashion, examines why certain materials are preferred over others, and looks at the effect that film stars have on the current trends. There are also some great celebrity-inspired collections on offer, providing a nice insight into what is popular among the rich and famous.